About BBA in Marketing Management

An online BBA (Bachelor of Business Administration) course in Marketing Management focuses on the principles, strategies, and techniques involved in effectively promoting and selling products or services to target customers. DY Patil online BBA course in Marketing Management provides students with a comprehensive understanding of marketing concepts, consumer behaviour, market research, online advertising, digital branding, digital marketing, sales management and strategic marketing planning. This Undergraduate University course aims to develop students knowledge and skills in identifying customer needs, implementing marketing campaigns and creating marketing strategies.

Because humans have a significant effect on marketing and their reactions play a crucial role in shaping marketing strategies and outcomes. Human behaviour and psychology influence consumer decision-making processes. Factors such as perception, attitudes, motivations, needs, and social influences impact how individuals perceive and respond to marketing stimuli. Humans often make purchasing decisions based on emotions rather than solely on rational factors. Effective marketing campaigns evoke emotions such as happiness, excitement, desire, or even fear to create a connection between the consumer and the product or brand. And emotional engagement can influence consumer loyalty, brand perception, and purchasing behaviour. Marketers study consumer behaviour to understand their preferences, buying habits, and decision-making processes to develop effective marketing strategies.

DYPU specialized online BBA marketing courses include core business courses such as accounting, finance, management, business law, economics, and information systems. And course provides a well-rounded business education and a broader understanding of the organizational context in which marketing activities take place. This is Three Years degree program and the course covers various marketing strategies and techniques used to reach target customers. These may include market segmentation, product development, pricing strategies, distribution channel management, branding and positioning, integrated marketing communications, digital marketing, social media marketing, and marketing analytics. Graduates of online BBA programs in Marketing Management can pursue various career opportunities in marketing, advertising, sales, and related fields. They may find employment as marketing coordinators, market researchers, brand managers, advertising executives, digital marketing specialists, sales representatives, or marketing consultants in industries such as consumer goods, retail, e-commerce, advertising agencies, market research firms, and more.