An online Working Professionals MBA (WPMBA) in Marketing Management program is designed for experienced professionals who want to enhance their skills and knowledge in marketing while continuing to work full-time. It combines the rigour of a traditional MBA program with a focus on marketing strategies, consumer behaviour, branding, and other marketing-related topics. Dy Patil WPMBA programs typically have a flexible structure to accommodate working professionals. The online course curriculum of an WPMBA in Marketing Management program includes core business courses such as finance, strategy, operations, and leadership, along with specialized marketing courses. The marketing-focused courses may cover areas like market research, digital marketing, brand management, consumer behaviour, and international marketing.
WPMBA programs emphasize the practical application of marketing concepts to real-world business challenges. Students often engage in case studies, group projects, and simulations to develop their strategic thinking and problem-solving skills.Admission requirements for WPMBA online programs typically include Two years of professional work experience with a Bachelors degree in any discipline from any recognised university. Dy Patil University WPMBA program is accredited by DEB and UGC. And course accreditation ensures that the program meets certain quality standards and that your degree will be recognized by employers and other educational institutions. Earning an WPMBA in Marketing Management can provide several benefits. It equips you with advanced marketing skills, enhances your strategic thinking abilities, and positions you for leadership roles in marketing or general management.
Earning an Working Professionals MBA (WPMBA) in Marketing Management can open up various job opportunities for professionals looking to advance their careers in marketing and related fields like Marketing Director, Brand Manager, Product Manager, Digital Marketing Manager, Market Research Analyst and Sales Manager.
To provide intensive theoretical and practical knowledge of marketing management
To develop understanding the core managerial principles.
To hone students critical thinking and analytical skills
To develop the analytical and decision-making skills required to meet and perform in a growing business environment
Working Professionals MBA in Marketing Management is spread across 1 years. The detailed program structure is as follows:
| Subject | Subject Code | Credits |
| Modern Business Organization & Management | DBM - 501 | 4 |
| Global Business Environment & Economics | DBM - 502 | 4 |
| Accounting & Financial Management | DBM - 503 | 4 |
| Human Resource & Organizational Behaviour | DBM - 504 | 4 |
| COMPULSORY CREDITS | 16 |
| Subject | Subject Code | Credits |
| Business Communication Skills | DBM - 509 | 4 |
| Consumer Behaviour | MBA-ON4-SM-CB | 3 |
| Fundamentals of Advertising | FMM - 684 | 4 |
| Strategic Marketing Management | FMM - 685 | 4 |
| COMPULSORY CREDITS | 16 |
The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university.
| Particulars | Amount |
| Admission Processing Fee | 1,500/- |
| Full Fee to be paid | 1,50,000/- |
| Particulars | 1 Instalment | 2 Instalment |
| Program semesters | 1 | 2 |
| Program fee per semester | 1500+75,000/-= 76,500/- | 75,000/- |
Boost your earning and career potential.
Convenience and flexibility for taking No disruption to your professional life programs and examinations.
Opportunity for educational advancement on your own schedule and at your own pace.
Apply the theoretical knowledge from your program.
Advance education and career Tailor your education around goals without disruption to 0 your life and apply your personal life theoretically.
Tailor your education around your life and apply theoretical knowledge in your profession.
Continuous monitoring and mentoring by faculties. Peer interaction brings a diverse range of skills and professions.
Live classroom and webinar session through university virtual learning environment.
* Working professional MBA is a Professional Development Program, this is a non-credit certification
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